Design, Concept & Layout


Many times Designers have trouble seeing the difference between their designs and that of a fellow Designer. The following information has been discussed over a long time and is used by many to consider before they enter a design or start a Logo Court.

According to dictionary sites, these are the basic definitions of the following words we use often here when discussing images:

Design Composition

1. To plan the form and structure.
2. To plan and fashion artistically or skillfully.
3. To intend for a definite purpose.
4. To plan and fashion the form and structure of an object, work of art, decorative scheme, etc.
5. Organization or structure of formal elements in a work of art; composition.
6. The combination of details or features of a picture.
Basic explanation: The appearance of the design. This includes how you draw the shapes and which fonts you may use and how you edit them.
What you need to remember: If the brief explains an idea and the way you design your image is too similar to an earlier entry, DO NOT submit.


1. A general notion or idea; conception.
2. An idea of something formed by mentally combining all its characteristics or particulars; a construct.
3. A directly conceived or intuited object of thought.
Basic explanation: The idea you form into a design.
What you need to remember: If your idea is the same as an earlier entry (and the idea is not in the brief) you may NOT submit.


1. An arrangement or plan.
2. A plan or sketch, as of an advertisement or a page of a newspaper or magazine, indicating the arrangement and relationship of the parts, as of type and artwork.
Basic explanation: How you arrange the design on the work area. This can include how you arrange shapes and the placement of fonts in relation to the shapes.


As you can see, layout and design are linked but different. We have discussed in the past that some basic LAYOUTS are too common to bring to Logocourt. 
Basic examples might include: 
1. title on top of tagline - icon left.
2. title on top of tagline - icon top.
3. title on top of tagline.
4. icon left | vertical line separator | text (basic stacked or not)
5. some common and obvious fonts, depending on the business type (only if the font is unedited) - especially if examples are given.
It would be a courtesy to Message a designer if you plan to use a similar / same font if the client notes a preference. Give your fellow Designer respect.
One way to help you evaluate if your overall image might be 'not significantly different' would be if you reduced your colors to black and white and compared the other logos. If it looks the same, don't submit.

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